Two practices, one brand
Yoga and reformer Pilates under names already known in Sydney. Run one practice, or bring both together under one roof.
Franchise ownership · This Is Yoga and This Is Pilates
Own the studio your neighbourhood has been waiting for.
Open a This Is Yoga, This Is Pilates or fusion studio, backed by the brand, the teacher academy and the team behind our five studios. Bring it to your area, and build a business rooted in community.
- 2-in-1
- Yoga and Pilates under one brand
- 5
- Studios open today
- 15 yrs
- Building studio communities
Five studio communitiesClovelly, Randwick, Rozelle, Lane Cove and Bathurst
Why owners choose us
A studio of your own, with a brand behind it.
We help with the site, the team and the systems, so you can focus on the people who walk through your door.
Set up with you
Territory review, site assessment and fit-out guidance, so you open with a plan rather than a guess.
Community-first culture
Never transactional. Our studios are built as places people come back to, and that is what we help you create.
An academy behind your team
Teacher recruitment support and access to the This Is Yoga, This Is Pilates Teacher Academy, plus marketing guidance and booking systems.
Two practices. One studio, or both.
Choose a yoga studio, a reformer Pilates studio, or bring both together in a fusion studio, our main model. We review the format, territory and site with you before you commit.
- This Is Yoga. A mat-based studio for yoga and wellbeing.A$50,000 franchise fee, with a lower setup cost
- This Is Pilates. A reformer-led studio, with the reformers part of your setup.A$50,000 franchise fee
- Fusion studio. Yoga and reformer Pilates under one roof, best suited to a larger space and a strong local catchment.About A$185,000 all in, including a A$60,000 franchise fee
Revenue calculator
See how membership revenue adds up.
Model revenue from members, pricing and extras. Drag the sliders to try your own numbers.
Illustrative onlyDrag the sliders and switch on extras to see how membership and add-ons shape revenue. Figures in AUD, before any costs.
40400
A$30A$120
Additional revenue streams
Weekly revenue
A$12,600
180 members × A$70 a week
Monthly revenue
A$54,600Annual revenue
A$655,200Membership onlyRevenue, not profit
Rent, wages, royalties and other running costs come out of this. Keith can talk you through costs for your area on a discovery call.
The starting numbers are example inputs, not results from our studios. This is not a forecast or a statement about what any studio earns. Financial information is provided only in the disclosure document.
Territories
Where would you like to build your community?
Tell us your preferred area. We will review the proposed territory, premises and studio format with you. An enquiry does not reserve a territory.
Focus areas
Where we're looking first, alongside our five studios.
Our studiosFocus areas for new studios
Tap a marker for details
Somewhere else in mind? Choose Other / Open to discuss in the form and tell us where. We'll review it with you.
The path to ownership
From enquiry to opening day.
Start with a conversation. Work through the opportunity, the documents and your proposed location with Keith before deciding whether to proceed.
- 01
Explore
Enquire, get the Information Pack and have a discovery call with Keith. If it feels right, record your expression of interest.
- 02
Review together
Work through the investment and operating commitments, visit a studio where practical, and complete mutual due diligence.
- Confirm territory arrangements
- Review the proposed territory and site
- 03
Make it official
Review and sign the franchise agreement, and complete the agreed franchise-fee arrangements.
- 04
Set up and open
After the agreement, head office supports site setup, recruitment, training and opening, as set out in the agreed scope.
Our studio community
Built by people who believe in community.
Meet the founder you'd work with, and hear from the people who come through our studio doors.
I am looking for the right partners. Never transactional: a studio should be a place people return to.
Keith FlowersFounder, This Is Yoga and This Is Pilates
TraceThis Is Pilates member
EmilyThis Is Pilates instructor
The numbers, up front
Know your investment before you commit.
Estimates, excluding GST. The Information Pack itemises each format, and final figures and terms are confirmed in the disclosure document before you sign anything.
Estimated initial investment
Franchise feeOne-time
A$60,000
Studio fit-outSpace for both mat and reformer classes
In the pack
EquipmentReformers and mat kit
In the pack
Pre-opening and launch marketingGetting your opening known locally
In the pack
Working capitalA buffer for the early months
In the pack
Estimated totalAll in, including the franchise fee
About A$185,000
The fusion studio is our main model. Actual investment varies with the size of the studio, the site and the area.
Questions, answered
The things serious owners ask first.
Do I need yoga or Pilates experience to own a studio?
No. You can be a hands-on owner or appoint a manager. Recruitment support and access to the academy help you build your teaching team.
How long does it take to open?
It depends mostly on finding the right site and the fit-out. On a discovery call we'll map out a realistic timeline for your area and your preferred format.
How do territories work?
Territory arrangements are agreed with you before you sign and set out in the franchise agreement. An enquiry on its own does not reserve a territory.
What's the real total investment?
A fusion studio is about A$185,000 all in, including a A$60,000 franchise fee. A yoga or Pilates studio has a A$50,000 franchise fee and a lower setup cost. The Information Pack itemises each one, and final figures are confirmed in the disclosure document.
How do owners usually fund a studio?
Most start by speaking with their accountant or lender. We can walk you through the costs on a call, so you have clear numbers to take to them.
What support do I get after opening?
Marketing guidance, booking systems, ongoing support and access to the academy for your teachers. On a call we'll go through what's included, what you manage as the owner, and how it applies to your format.
Do I need premises before a discovery call?
No. A proposed area and an idea of your preferred studio format are enough to start the conversation.
What happens after I enquire?
You will receive the Information Pack. We may follow up about your plans, and you can book a discovery call with Keith when you are ready.
Start the conversation
Bring This Is Yoga and This Is Pilates to your area.
Tell us about you and your plans. We'll send the Information Pack, and you can book a call with Keith when you're ready.
- Help with your areaWe review the territory, premises and format with you.
- Hands-on supportSet up, build the team and run the studio with us behind you.
- Clear figuresFees up front, and an itemised Information Pack.
Rather talk first? Book a 30-minute call with Keith