01 · This Is Yoga
A yoga studio
A mat-based studio for yoga, breath and wellbeing, under the This Is Yoga name.
Right for you ifYou want a dedicated yoga community and a smaller, simpler space.
Franchise opportunity · Australia
Own the studioyour neighbourhoodhas been waiting for.
Open a This Is Yoga, This Is Pilates or fusion studio, with an established brand, our teacher academy and a head office team behind you. You lead the business. You don't build it alone.
5studios open today
15years building communities
10focus areas open to enquiries
Information Pack includedEvery figure itemised
Talk it through with Keith30-minute discovery call. No commitment.
You don't have to start from a blank page
Opening a studio on your own means working out everything yourself.
- The business model
- The brand
- The systems
- The marketing
- The studio fit-out
- Finding teachers
- The member experience
- Every day-to-day decision
There's another way
Step into a studio model that already works, with people who've run it for 15 years.
- A brand people knowTwo names already known in Sydney and Bathurst
- Teacher academyYoga and Pilates teachers trained for your studio
- Studio setupTerritory review, site and fit-out guidance
- MarketingLaunch support and ongoing campaigns
- SystemsBooking, timetable and studio operations
- Head officeA team to call on after you open
Three ways to build
Yoga. Pilates. Or both.
Your studio doesn't have to follow one template. Choose the format that suits your area, your space and your plans.
02 · This Is Pilates
A reformer Pilates studio
A reformer-led studio for strength, mobility and recovery, under the This Is Pilates name.
Right for you ifYour area wants reformer classes and you'd like a focused Pilates offer.
Our main model
03 · Fusion
A fusion studio
Yoga and reformer Pilates under one roof, giving members more reasons to keep coming back.
Right for you ifYou have a larger space, a strong local catchment and want both communities.
Why a franchise?
Don't reinvent what's already been built.
On your own
With us
Create a brand and hope it lands
Open under names people already know
Write every system from scratch
Booking, timetable and operations ready to run
Find and train teachers yourself
Our academy trains yoga and Pilates teachers
Guess at site and fit-out
Territory and site review before you commit
Market your launch alone
Launch and ongoing marketing support
Learn every lesson the hard way
Fifteen years of what works, and a team to call
See it working today
Five studios. Fifteen years.
This Is Yoga in Clovelly, Randwick and Rozelle. This Is Pilates in Lane Cove and Bathurst. Come and see one before you decide.
Where could yours be?
Ten focus areas. Find yours.
Tap a pin or a name to explore each area, see how close the nearest studio is, and ask Keith about it.
Our studiosFocus areaExplored
Sydney4 studios · 2 areas
Explore the focus areas
Where we're actively looking for owners right now.
Start exploring
Pick an area
Tap any pin on the map or a name above. Each one shows its region and how close it is to one of our studios.
Explored 0 of 10
Focus areas are where we're actively looking. They're not a limit, and an enquiry doesn't reserve a territory; Keith talks availability through with you on the call. Distances are in a straight line.
Our studio community
Built by people who believe in community.
Founder“I'm looking for the right partners. Never transactional: a studio should be a place people return to.”
Keith FlowersFounder, This Is Yoga and This Is Pilates
From enquiry to opening day
A clear path, step by step.
90 to 100days, roughly, to opening day
Most people start here: a three-minute enquiry.
- 01Enquiry, about three minutes
- 02Discovery call with Keith, 30 minutes
- ✓Information Pack in your inbox
- 03Sign an Expression of Interest
- 04Review the numbers
- 05Visit one of our studios, if you can
- 06Due diligence, both ways
- 07Pay the territory deposit
- 08Keith visits your intended area
- ✓Receive the disclosure document and take independent advice
- 09Sign the agreement
- 10Pay the balance of the franchise fee
- ✓Fit-out, with site and design guidance
- ✓Teachers and training through our academy
- ✓Launch, with head office beside you
Numbered items are the ten steps of our process. Tap a step to open it.
What's included
Know what you're getting.
The brand
This Is Yoga, This Is Pilates, or both under one roof.
Training
For you as the owner, and the academy for your teachers.
Studio setup
Territory review, site assessment and fit-out guidance.
Marketing
A launch plan and ongoing campaigns for your area.
Systems
Booking, timetabling and the way our studios run.
Ongoing support
A head office team to call on after you open.
What if I need to think about it?
You should. It's a big decision.
That's why the first step isn't signing anything. It's a conversation. Ask your questions, understand the model, then decide in your own time.
- ?You may want to talk it over with your partner
- ?You may want to look closely at the investment
- ?You may want to compare yoga, Pilates and fusion
- ?You may want to know what your area needs
- ?You may want to decide how hands-on you'll be
Revenue modeller · illustrative
Model your studio's revenue.
Move the sliders and switch revenue streams on or off to see how membership numbers and add-ons shape gross revenue.
40400
Try
A$40A$100
Additional revenue streams
Estimated annual gross revenueA$754,200180 members at A$70 a week, plus workshops and retail
Per monthA$62,850
Per weekA$14,504
Memberships 87%Workshops 6%Retail 7%
Illustrative only. The starting figures are example assumptions and you choose the rest. This is gross revenue, before rent, wages, equipment, royalties, fees and every other cost, so it is not profit, and it is not a forecast or a guarantee of performance. Itemised figures are in the disclosure document.
The numbers, up front
Know the investment before you call.
Yoga studioA$50,000
Franchise fee. A smaller, mat-based setup.
Pilates studioA$50,000
Franchise fee. Reformers are part of your setup.
Fusion studio · main modelAbout A$185,000
All in, including the A$60,000 franchise fee.
Estimates only, excluding GST. Royalty, marketing and technology fees are the same for every format. Every figure is itemised in the Information Pack and confirmed in the disclosure document before you sign anything.
Questions, answered
The things serious owners ask first.
Do I need to be a yoga or Pilates teacher?
No. Many of our enquiries come from business and management backgrounds. You can be a hands-on owner or appoint a manager, and our academy trains the teachers.
How long does it take to open?
About 90 to 100 days, depending on your site, fit-out and approvals. Keith walks you through the timeline on the call.
Do I need premises before the call?
No. We review the area and the site with you as part of the process.
How do territories work?
We've named ten focus areas, but they're not a limit. An enquiry doesn't reserve a territory; Keith talks it through on the call.
What happens after I enquire?
You pick a time for a 30-minute call with Keith and receive the Information Pack by email. There's no commitment at any point before the agreement.
This Is Yoga · This Is Pilates
Let's start the conversation
Tell us about you and your plans. We'll send the Information Pack, and you can book a call with Keith when you're ready.
- About 3 minutes
- No commitment
- Information Pack included
Keith FlowersFounder. He takes the discovery calls himself.
Own a studio. Lead the business.
A business you can own.A lifestyle you can live.A community you can lead.
